Agile Marketing Italia will be the first to offer ICAgile’s Agile Marketing certification in Japan.

Tokyo, Japan October 4 2019

Agile Marketing Italia announced the first Agile Marketing training course in Japan accredited by the International Consortium for Agile (ICAgile). The two-day course, ICAgile Certified Professional – Agile Marketing, will first be offered in Tokyo from October 25 to 26.

Participants who successfully complete this training course will receive the ICAgile Certified Professional in Agile Marketing (ICP-MKG) designation. 

Agile Marketing attendees will learn about customer-centricity, analytics, customer journeys and other topics that help uncover the customers’ needs and pain points.

“Agile Development has been discussed and gradually adopted in Japan, but Agile Marketing is not yet at all. It won’t be an easy journey but I just look forward to contributing to the spread of the Agile culture and mindset among the Japanese marketing professionals,” said Naoya Segawa, the first ICAgile Authorized Instructor for Agile Marketing in Japan.

“The lack of work-life balance is one of the biggest societal problems. I believe in the possibility that the Agile way of working supports the Workstyle Innovation in Japan,” said Hiroki Kakimoto, President of actio inc., a public relations consultancy in Japan, joining the first Agile Marketing training course.

Agile is an umbrella term that is used to describe a set of methods and practices to deliver frequent value to customers. At the core of Agile, self-organizing and cross-functional teams use practices appropriate to their context to create solutions through collaboration.

“Successful marketing is about iteration. Experimentation. As marketers, it’s our responsibility to build a process-driven foundation for constantly adapting and improving our ideas in order for them to consistently produce the results our organizations require.” said Deborah Ghisolfi, CEO of Agile Marketing Italy.

The course, which meets ICAgile’s industry-leading Learning Outcomes, is designed to equip modern marketing professionals with both agile knowledge and practical skills to enable adoption and transformation in the marketing organization. Agile learning provides marketing professionals with strategic and working skills to prioritize customer needs, develop transparency and job responsibility, manage changes productively, and create healthy, high-performing teams and organizations among other benefits.

“The only way Agile Marketing works is if you can go beyond silos and assure fast sign-off and responsiveness from all of your stakeholders. The good news is that no matter how many things you get wrong, Agile Marketing allows you to reap the benefits of all the right things you do and repeat them more frequently to achieve better results,” said Ghisolfi. 

Elisia Choi, Senior Director of Marketing and Operations at ICAgile, added, “As more organizations embrace business agility, it’s imperative for them to adopt the agile mindset, principles, and values across all parts of the organization, including marketing. We are excited to see more organizations fuel this journey with ICAgile-accredited courses.”

The course is available in Japanese.

Individuals can learn more and register for the course on

About Agile Marketing Italia

Agile Marketing means applying criteria and values ​​to the relationship with the customer: Marketing – Digital Transformation – Lead Generation – Upselling and Cross Selling.

Agile Marketing Italia offers courses that are not only theoretical. Agile Marketing Italia builds scenarios that will make learners reflect on four aspects of Agile Marketing: Communication, Group Work, the management of sustainable Workflows, and the development of a constant Growth.

Agile Marketing Italia uses the Flipped Classroom method, sending students materials a few weeks before the course to provide foundational knowledge using videos and online lessons. Then, in the classroom, course participants work alongside trainers to deepen that knowledge with practice!

About actio

Established in 2003, actio is a public relations consultancy, offering various PR services, including product communications, corporate communications, consulting, media relations, PR/Consumer event implementation, PR material production, research and media trainings. While it has covered broad industries, actio is particularly practiced in public relations for information technology, hospitality, food, automobile, and healthcare. Majority of its employees are bilingual in Japanese and English and have extensive experience in implementing global strategy into a local market, where we actualize distinctive communications support to global clients in Japan.

About ICAgile

ICAgile is a leading global agile certification and accreditation body that helps organizations design top-notch learning experiences that cultivate an agile mindset and enable sustainable organizational agility. ICAgile’s primary focus is providing a learning journey for individuals on the path to Agile mastery through an array of competence-based expert certifications based on the ICAgile Learning Roadmap. The ICAgile