In offerta!

Agility in Marketing OnLine July in English

1.290,00 990,00

Technologies that constantly evolve, a sophisticated public and complex markets create environments where work management tends to become chaotic and difficult to sustain in everyday life.

In response we can begin the Agile transformation path in the Marketing teams.
The Certified Agile Marketing Professional (ICP-MKG) course is a two-day course taught by Deborah Ghisolfi, certified trainer at ICAgile.

The course is designed to cover all the Agile bases applied to marketing activities with the aim of aligning the Teams with all the business areas, not just the strategic direction. We will experiment with the application of an iterative approach and you will quickly find out where to invest and how to do it to get better results.

Calendar
27, 28, 29, 30 July 2020 – from 2.30 to 5.30 pm

Language: English

Applying an iterative approach allows for rapidly discovering which marketing campaigns are most effective and which yields the highest results. The Certified Agile Marketing course is designed to cover all the basics of Agile as applied to Marketing activities and to better align the Marketing department with Agile techniques used by development teams. Applying an iterative approach allows for rapidly discovering which marketing campaigns are most effective and which yield the highest results. **Keys to customer-centricity ** involve using analytics to navigate the oceans of data that exist, as well as tracking customer journeys and using other capabilities to deeply understand customers and uncover their desires and pain points. In this Certified Agile Marketing Professional (ICP-MKG) course, you will learn:

  • Agile Marketing foundations and core values
  • How Agile is used in Marketing
  • Visual collaborative approaches for identifying customer needs
  • Adopting an iterative process applied to Marketing for fast results & sustainable growth
  • Focusing on the customer relationships that carry the most value
  • Moving beyond theory into real world application

Course outline:

Introduction: Why is it worth becoming Agile in Marketing Business scenario: Agile Marketing in practice Customer Centricity over Internal Organisational Focus How to attract customers by building trust The real relevance of customer stories and story mapping techniques How to build and measure marketing results Team mindset transformation Business scenario: Agile Marketing in practice How to prioritize marketing activities Setting up the daily routine: daily stand-up, iteration, and flow-based approach Kanban vs Scrum discussion How to set up your agile marketing path

Agenda

DAY 1:

Introduction: why it is worth becoming Agile in marketing
We work on a business scenario: agile marketing in practice
Customer focus on the organizational focus: mind mapping as an analysis and storytelling tool to attract customers by building trust

DAY 2:

The real relevance of Customer stories and story mapping technique to create value for your customers and quickly change your marketing plan
How to build and measure marketing results
The marketing team becomes agile with a new mindset and a new organization

DAY 3:

We work on a business scenario: agile marketing in practice
How to prioritize marketing activities through the Marketing backlog
Daily routine setting: daily stand-up, iteration and flow-based approach
Kanban vs Scrum: which one is most useful for me?

DAY 4:

How to set up your agile marketing path using the Agile Marketing Canvas

Date ICP MKG

14 | 10 | 2020, 24 | 6 | 2020, 25 | 11 | 2020

Lingua

Italiano / inglese

FAQ

1. Devo portare i biglietti stampati all'evento?
No, non c'è bisogno di sprecare carta.

2. Che cosa è incluso nel prezzo?
Il prezzo include:
– due giorni di corso
– il materiale (in inglese)
– il libro in italiano
– l'accesso alla community gratuito per 1 anno

3. Quanti partecipanti al massimo ci saranno?
I corsi pubblici sono per 15 persone al massimo al fine di garantire la migliore esperienza didattica possibile.

4. Come mi devo preparare?
Si suggerisce di leggere il materiale che verrà inviato via email prima della partecipazione al corso.

5. Come posso contattare il trainer per ulteriori informazioni?
Puoi scrivere a workshop@agilemarketingitalia.com e Riceverai una risposta entro 24 ore.

6. Cancellazioni e rimborsi
Ci riserviamo il diritto di posticipare o di cancellare il corso se non raggiungo un numero minimo di partecipanti. In questo caso, ti offrirò l'alternativa di una nuova data oppure un rimborso totale (tranne le spese di commissione che ti saranno comunque addebitate). Non responsabili di qualsiasi altro costo sostenuto.

Recensioni

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